Film tourism, or set-jetting, is experiencing a real boom in 2025. More and more travelers are choosing their destinations inspired by movies and series that have captivated them on the big and small screen. What used to be a niche trend has now become one of the main motivations to travel, driven by the growth of streaming services and the globalization of audiovisual content. Want a movie-like trip? Here it is.
Today, watching a story on screen is not enough; audiences want to immerse themselves in the settings, walk the same streets as their favorite characters, and live experiences designed to relive legendary moments from cinema and television. From fantasy castles to iconic neighborhoods from major urban productions, set-jetting is a way to travel that combines passion for the seventh art with the desire to explore the world in a completely new way.
The Most Popular Destinations in 2025
Each year, set-jetting or film tourism destinations change depending on the most popular productions. According to Expedia, 66% of travelers say movies and series influenced their vacation choices in 2024, a 16% increase from the previous year. In 2025, the top destinations for film and series lovers will be:
- London and Scotland: The British capital remains a magnet for fans of magical sagas and spy thrillers, while Scotland is the setting for period dramas and fantasy stories.
- Iceland and New Zealand: Otherworldly landscapes that have brought to life fantastic realms and sci-fi productions.
- Korea: Series like Squid Game and K-Pop music groups have made Korea a highly sought-after destination among younger travelers.
- Japan: From anime locations to the rise of Japanese cinema on global platforms, Tokyo and Kyoto are on many travelers’ wish lists.
- Spain and Italy: Renowned series and films have placed these Mediterranean countries on the film tourism map, with productions blending history, action, and drama.
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Film Experiences That Are More Than Just Visiting Filming Locations
Set-jetting is not just about touring locations where famous scenes were filmed. Nowadays, destinations have developed themed experiences that allow travelers to fully immerse themselves in their favorite stories. Highlights of film tourism experiences include specialized guided tours of movie and series locations with insider information about filming. Immersive experiences such as themed dinners or stays in hotels that served as backdrops for iconic films. And of course, film museums and theme parks — interactive spaces where fans can get up close to production processes and special effects.
The tourism industry is capitalizing on this film craze by developing personalized packages, offering exclusive routes that allow travelers to live firsthand the fictional worlds that have captivated millions.
Film Tourism and Social Media: A Viral Phenomenon
The impact of social media has amplified the popularity of film tourism. TikTok, Instagram, and YouTube are full of videos of travelers recreating scenes from their favorite movies or discovering surprising locations. This has created a domino effect: the more a film destination goes viral, the more tourists flock to experience it.
Travel platforms and agencies have responded to this trend with digital tools that make planning these trips easier. Some apps now allow users to search destinations based on specific movies with interactive maps showing where the most famous scenes were shot.
Virtual Reality and Interactive Experiences
In 2025, technology is revolutionizing set-jetting. Augmented reality and virtual reality allow travelers to relive scenes from their favorite movies right where they were filmed, with digital recreations that overlay cinematic effects onto the real world.
Additionally, production companies are collaborating with the tourism industry to create official interactive experiences. Some films even include QR codes in their end credits that let viewers discover filming locations and book trips directly from their phones.
Film tourism is much more than a passing trend; it is a way to travel that combines cinema, adventure, and culture. In 2025, this trend continues to grow, driven by the expansion of streaming platforms and the evolution of tourist experiences.
Walking the streets of a classic film or stepping into fantasy worlds, trips inspired by the big screen have turned film tourism into an industry of its own. With each new release, new cult destinations are born. Are you ready to travel to the heart of your favorite movies?